Over several months freelancing at FCB Inferno I became one of the chief copywriters / creatives on the BMW account. The following is a small selection of the many projects I was involved with.

BMW i3: we celebrated World Earth Day by highlighting some of the i3’s most sustainable features. We also pitched some large scale OOH/experiential ideas for this model.

BMW z4 launch: crafted email copy for a staggered eCRM programme highlighting the car’s features

BMW 8 Series: I was the principle copywriter for a 20-page Direct Mailer telling 8 stories of the all-new 8 Series.

BMW news: on two separate occasions I wrote the entirety of BMW UK’s newsletter – emailed to millions of subscribers.