Taking an in-house role for two years as Global Lead Copywriter, I managed several other writers and stepped into the role of Creative Director; steering work for both writers, designers, agencies and key stakeholders alike to deliver the following: 

2018 FIFA World Cup World Cup: ‘Bring it Home’ for the 2018 FIFA World Cup. A simple and effective 360 campaign than ran in 4 different Just Eat markets

KFC launch: Created 360 national campaign to launch KFC joining the platform by answering why the chicken crossed the road with OOH including clean graffiti, radio and more. I also creative directed campaigns for Burger King, FIVE GUYS, Subway, PizzaExpress and several others

Sponsorship: Created several assets for our £10M sponsorship of The X Factor including film, display, app and social content 

Tactical: Led internally created campaigns such as BIG Little Adventures (summer), Valentine's Day and many many more key calendar moments 

Brand development: A revamp of the UK homepage (copy and art direction), I also led an overhaul of the brand's UK tone of voice creating new guidelines and carrying out workshops, I rewrote every single email in our UK eCRM programme, the Facebook Chatbot and reshaped the UK blog from scratch  

Partners: I created the name and identity for Local Legends, a national rewards programme for high-performing restaurants and redeveloped our restaurant 'value proposition' – transforming perceptions of Just Eat worldwide