With art director Ben Fegradoe, I led the social creative team at Rapp as the senior talent on Samsung’s social work for over half a year. A stint that included holiday cover for the Creative Director, managing several other teams.

We were one of the first brands to run a Tik Tok Top View ad, taking over every user’s feed for a day; broke Gen-Z engagement rate records when launching the Samsung Galaxy S20 FE; and made it into Campaign with our Snapchat lens — chosen by the platform as one of their favourites of the year.