In my year as Social Lead at Sips & Bites with Art Director Ben Fegradoe I oversaw, managed, collaborated on and created a whole bunch of work for both Walkers & Doritos ensuring everything that touched our feeds was social-first.

As well as overseeing always-on content, we led on campaigns including the 2024 Euros, Champions League, Heinz flavour collabs, Extra Flamin’ Hot, The Crisp Pint, Halloween (Giants), Christmas and a Minecraft The Movie square Doritos activation.

The team that launched Doritos on TikTok - we took them from 0 to 65K followers in a matter of weeks, generating over 2 million views on just 8 pieces of organic content. We also helped launch the Extra Flamin’ Hot flavour, working with Asim Choudry to launch the ‘Temp Drop Shop’.