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In my year as Social Lead at Sips & Bites with Art Director Ben Fegradoe I oversaw, managed, collaborated on and created a whole bunch of work for both Walkers & Doritos ensuring everything that touched our feeds was social-first.
As well as overseeing always-on content, we led on campaigns including the 2024 Euros, Champions League, Heinz flavour collabs, Extra Flamin’ Hot, The Crisp Pint, Halloween (Giants), Christmas and a Minecraft The Movie square Doritos activation.
The team that launched Doritos on TikTok - we took them from 0 to 65K followers in a matter of weeks, generating over 2 million views on just 8 pieces of organic content. We also helped launch the Extra Flamin’ Hot flavour, working with Asim Choudry to launch the ‘Temp Drop Shop’.
In my year as Social Lead at Sips & Bites with Art Director Ben Fegradoe I oversaw, managed, collaborated on and created a whole bunch of work for both Walkers & Doritos ensuring everything that touched our feeds was social-first.
As well as overseeing always-on content, we led on campaigns including the 2024 Euros, Champions League, Heinz flavour collabs, Extra Flamin’ Hot, The Crisp Pint, Halloween (Giants), Christmas and a Minecraft The Movie square Doritos activation.
The team that launched Doritos on TikTok - we took them from 0 to 65K followers in a matter of weeks, generating over 2 million views on just 8 pieces of organic content. We also helped launch the Extra Flamin’ Hot flavour, working with Asim Choudry to launch the ‘Temp Drop Shop’.