Whilst freelancing for music and entertainment agency FRUKT, I co-created 'Jägermeister: Unearthed' - a concept based around the idea of having to discover good experiences at festivals such as Field Day and Bestival, together. 

Our idea ended up being a pitch-winning one and the 1 million pound 'JägerHaus' activation toured top UK music festivals (2015) and went on to win ‘Best Brand at a Festival or Public Event’ in the 2016 Event Awards as noted by Campaign here.