Although not responsible for the initial concept, myself and art director Deen Iqbal stepped in halfway through this TVC project to cover for an absent creative team whilst at FCB Inferno, carrying out some simple narrative shifts to ensure the story came across clearly.

We were responsible for the management of the post production process, script tweaks including the tagline, art direction, casting, recording and delivery of voice overs with TV actors Mel Giedroyc and John Thompson. I also crafted several radio script options.

In a separate project for Valspar, we shifted perceptions of one of their new paint products in a rebranding/renaming project.